Tata Nano: the new Mini

Tata Nano: the new Mini

I reckon that Tata Motors Limited’s launch of the Nano really is a case of history being repeated - just like in the late 1960s when BLMC had the Mini and Jaguar under the same corporate umbrella, the company which owns the beautiful Jaguar range and the handsome Land Rover collection has also launched a new Mini car.


There has been some debate as to whether or not the MINI is a successor to the Mini, but few could disagree that the MINI has a very different appeal to that of the first Mini. The original Mini was designed and built to be a roomy and cheap form of transport. The MINI is more like a Radley handbag – flash, expensive and smelling of leather - whereas the Nano, with its appeal to the people and its innovative design, is a true mini car.

The Nano has been designed and built to provide cheap, roomy, transport – to get the Indian family off the moped and into a car. This new Mini may look very basic and it is, but it may come as a surprise to know that Tata has applied for several patents relating to the design of the Nano. A lot of thought has gone into the design – for example, the battery is next to the engine to avoid long copper leads.

Ratan Tata, while unveiling the nano, said: "The car will meet all current safety norms and all emission criteria. The pollution it will cause will be lower than 2-wheelers."

The car, Tata said, is smaller than a Maruti , but has 21 per cent more volume or space inside than the 800. He said that the dealer price of the car will be Rs 1 lakh, plus value-added tax (VAT) plus transport charges.

The car will have a 624-cc petrol engine generating 33 bhp of power. It will sport a 30-litre fuel tank and 4-speed manual gearshift. The car will come with air conditioning, but will have no power steering. It will have front disk and rear drum brakes. The company claims mileage of 23 km per litre.

The car's dashboard features just a speedometer, fuel gauge, and oil light. The car does not have reclining seats or radio. The shock absorbers are basic.

Nano, the world's cheapest car, costs almost half of the cheapest car currently available anywhere in the world.

''Since, a promise is a promise the standard dealer version will cost Rs 1 lakh,'' said Tata Sons chairman Ratan Tata.

He informed that the car is 8 per cent smaller bumper to bumper, than the Maruti800 but at the same time 21 per cent larger in its interiors and can sit up to four people.

Dispelling myths that the car was not safe enough Tata said, 'The car has passed the full-frontal crash and the side impact crash''. He also side stepped emission concerns and said the car will meet Euro IV norms.

While critics had been sceptical throughout about the car meeting safety and emission norms, coming as it is at that price, Tata said he was happy to announce that Nano meets all norms as would a modern car.

The car is eight per cent shorter than Maruti 800 on bumper to bumper length, but is 21 per cent more spacious, claimed Tata.

Alluding to fears expressed by environmentalist R K Pachauri and green activist Sunita Narain that the car at that price would add more vehicles on the road leading to higher vehicular pollution, Tata said the 624 cc, 33 HP petrol engine meets Bharat Stage-III emission norms and can also meet the Euro 4 norms.

"Pachauri will not have a nightmare and Sunita Narain can also sleep," he quipped, while recalling that some people had suggested that the car should be called 'Pachauri' and some others said that it should be named 'Mamta' � probably referring to the position TMC leader Mamta Banerjee had taken against the setting up of the small-car project at Singur in West Bengal.

Commenting on the safety standard, he said the car has gone through a full frontal crash test as per norms.

The Nano will come in three variants -- standard and two deluxe models with AC. The standard car would be available for Rs 1 lakh (ex-showroom), while VAT and transportation costs are extra.

The Nano is expected to be commerically launched in the second half of 2008. News reports say that Tata Motors [Get Quote] hopes to sell 500,000 units of the car, almost four times the number of Indicas it sells. Tata plans to focus on a market segment hitherto untapped.